Mission: For more than 50 years, our mission has been to produce premium quality coffee blends. Our R&D department is in continuous search to maintain the highest standards of coffee characteristics.

Vision: Our objective is to be amongst the leading manufacturers of the highest quality coffee. We aspire to turn coffee drinkers into coffee lovers and to share our love for this exquisite brew through every bean and every coffee pack.

Values: We are strongly dedicated to operating through a high set of corporate values towards our business partners, employees, and consumers: Integrity, Commitment, and above all, Passion, our driving-force.

Whatever we do, we do it with fervor for perfection and a highly-caring attitude towards environment.