MTV alive, the famous morning show, hosted Mrs. Yusra Kanj Maatouk, Maatouk Factories SAL Marketing Manager, on the coffee, Maatouk expertise, and most important on Maatouk's leading online campaign "Mime & Win". Maatouk's campaign went multi-media including Online, Outdoors, Radio, TV, and Mall Activation. This latter channel was very successful whereby visitors to City Mall had the chance to follow the aroma, observe the brewing of coffee, and have the discussion with the experts on the art of Lebanese coffee making.